american wrangler v.s. australian wrangler.

um, excuse me?

i just stumbled upon a glaring and disturbing disparity between western-wear giant and mainstay wrangler‘s u.s. and a.u. websites…

american wrangler - home page. (aka dale earnhardt jr.)

australian wrangler - home page.

…and just for emphasis, for those of you peering at the screen…

Bam! DISPARITY.

whaaaa-aaa-aa-at?!

i’m straight as an arrow, but that didn’t blind me to the fact that australian wrangler is damn sexier than american wrangler. what’s going on? (yes, it is the same company – but doesn’t the fact that i had doubts about that say something? what happened to brand continuity?) it doesn’t stop there; let’s continue on to advertising campaigns.

australian wrangler has a campaign page.

aussie wrangler's campaign index.

american wrangler? nope.

aussie wrangler has these two lovelies:

aussie wrangler - womens.

aussie wrangler - men.

american wrangler?

american wrangler - womens.

american wrangler - mens. (aka brett farve)

[crickets]

yup. i think that the screenshots speak for themselves.

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